What Pinterest Gets Right (and Wrong) About Wedding Flowers

Pinterest is an Amazing Wedding Tool... But Here's What It Doesn't Tell You

If you're planning a wedding, chances are your screen time on Pinterest has increased significantly (we totally doom scroll too.) It's where many couples start dreaming of up all their ideas from ceremony bouquets to end of the night celebrations. And honestly? We love Pinterest too. 

It's a powerful tool that helps you discover your style and inspiration for one of the most important days of your life. Most, if not all our weddings start with our couples showing us a few pins they've saved and feel drawn too. 

But like anything online, Pinterest only tells part of the story. 

When it comes to wedding flowers, that missing context can sometime create expectations that just aren't realistic. 

Here's what we wish more couples knew...Pinterest shows inspiration... not context

One of the biggest challenges with Pinterest is that images rarely include key details like: 

• Budget
• Guest Count 
• Location
• Season

A photo labeled "simple garden wedding" might actually be a 500 plus guest celebration in Australia with a fifty thousand dollar floral budget and a full install crew.

Without context, it is easy to assume that same simple look would translate directly to your wedding day.

Many Pins come from Styled Shoots

This is something most people aren't aware even exists unless you work in the wedding world. 

A lot of the most viral wedding images come from styled shoots. Editorial photo ops where dozens of vendors collaborate to create something beautiful purely just for pretty photos and inspiration, 

Styled shoots are incredibly creative, but are very different from a real wedding day. 

• There is no timeline pressure
• No weather stress
• No guest logistics 

Designs are created for camera first, not for practicality. If something isn't leaning just the right way or cooperating perfectly, the vendors can stop what they are doing, adjust it and keep taking all their photos. 

This doesn't make them bad, we love a good styled shoot. However, they aren't always the best inspiration or blueprint for a real wedding day. 

Scale is Hard to Read in Photos

Flowers photograph much differently than they exist in real life. 

A lush aisle meadow can look soft and delicate online but may require hundreds of stems and hours of installation. 

A "small" ceremony arch might actually be 10 feet tall. 

Photos compress scale, and without seeing something in person, it's easy to underestimate the mechanics, time, and labor behind it. 

Seasonality Doesn't Exist Online

Pinterest doesn't follow seasons... but florists have to. 

You might love: 

• Peonies in November 
• Dahlias in March
• Cosmos in June

These flowers are almost impossible to source during their off-season as our wholesalers doesn't carry them and our farmers have no way to grow them. While some blooms can be found during their off season, it often affects cost and quality. 

This is one of the most common disconnects we see with our couples and is one of the easiest to adjust if you truly trust your florist. 

Pinterest Is a Highlight Reel 

Just like social media, Pinterest shows the most beautiful, curated moments. 

What you don't see: 

• The setup timeline
• The design team behind it all 
• The mechanics that go into each design 
• The investment it took to create the look

That's not to discourage you, it's just the reality of transforming insiration into a true and personal experience. 

So... Should You Stop Using Pinterest? 

Not at all. 

EVERY single consult we have with our couples we ask to see any and all inspration you may have on Pinterest! 

It's a great tool for wedding planning when used the right way. 

Instead of treating it like a shopping catalog, think of it as a vision board. 

Pay attention to:

• Repeated colors
• Overall aesthetically and vibe 
• Shapes, movement, and texture
• How the images make you feel

These patterns tell us far more than one specific pin ever could. 

Our Advice to Brides Using Pinterest

If we could give one piece of advice it would be this: 

Pin feelings, don't expect exact replicas.

Save the images that give you that instant "this is it" reaction and then let your florist do their job...creating art based on your season, venue, and priorities. 

The most beautiful weddings aren't copy and paste replicas, they are thoughtful and personal interpretations of the beautiful images you see online. 

Our role isn't to recreate Pinterest photos exactly. It's to translate inspiration into something that is uniquely yours and fits your story that works beautifully for your real wedding day.

That means considerings:

• Your venue
• Your season
• Your budget
• Your priorities
• Your overall design vision 

The Bottom Line

Pinterest is an incredible starting point, but it is not the full picture. 

When you pair inspiration with expert guidance, that's where the real magic happens. Because the goal was to never recreate an exact pin

It's to create a wedding that feels unforgettable in real life. 

From the garden, with love

Isabel